How To Market an ADU

Earning rental income every month is one of the biggest benefits of owning and renting out an accessory dwelling unit (ADU). However, keep in mind that there are some differences between marketing a single-family home and an ADU. 

While many aspects remain the same, an ADU may need some specific changes. Below, we'll go over three ways to better market your ADU to maximize income.



Online Platforms

The majority of young prospective tenants look online for most of their solutions. This includes their rental inquiries. Listing your ADU on the most popular aggregate listing sites like Zillow or Apartments.com can increase visibility to prospective tenants when compared to simply putting up a sign or word of mouth. Listing on online platforms also allows you to showcase the rental with professional photos and videos. Additionally, you can include drone photos and video tours of the rental. This may increase the number of eyes looking at your rental since prospective tenants can get a gauge of the rental without needing to schedule a pre-lease walkthrough.

Remember that communication is key, and you'll have to be prepared to answer any questions about the rental promptly. Doing this can help build trust with the prospective tenant, as they won't feel ignored.

Social Media

Social media is an essential aspect of marketing nowadays. As it provides more visibility and targeted reach. Much like listing the rental on online platforms, Social media sites are a great place to upload videos, photos, too; however, you can also use them to spotlight locations, and highlight the local lifestyles and amenities in real time. You can take advantage of short-form videos to introduce viewers to the rental while piquing their curiosity and maybe leading them to view a longer video tour. 

Once again, communication is an important part of marketing your ADU on social media. These platforms enable you to respond quickly to any questions potential renters may have, as well as build trust through engagement. It's important to be transparent and honest about any issues the rental has, as this will help with building trust, too. 

Price Competitively

Understanding how to price your rental competitively is crucial to marketing your ADU. Since it's easy for renters to compare options with a tap of a screen, proper pricing ensures prospective tenants will find you within a fair price range. While getting the most out of your rental is what landlords desire, overpricing a rental can increase vacancy periods, which signify lost revenue. Although underpricing runs the risk of eroding the value of your rental, accurate pricing that balances demand, location, and amenities can accelerate lease decisions while stabilizing long-term cash flow for landlords and investors.

The rental unit itself is only the first part, emphasizing details such as the neighborhood and surroundings, such as shopping centers, schools, or parks. You may need to investigate and analyze the local rental market. Remember that while an ADU may be a standalone structure, it is typically priced closer to that of an apartment. Additional amenities such as a washer/dryer, private parking, and other appliances may shift the potential rental price within reason.

ADUs are a great way for homeowners to dip their toes into the role of a landlord without needing to invest in an entirely new property. That being said, it’s not as simple as collecting rent every month after finding your tenants. If you need a hand with marketing your ADU or if you need help managing your Beach City rental property, we invite you to call us today at (562) 888-0247 or complete our Owner Application online.