Blog Post

Long Beach Rental Listings: What Should They Look Like?

Dustin Edwards • Jan 13, 2023

The Way To Show Off Your Rental Listing

As a property manager or landlord, creating property rental listings are a normal part of the job. But when you’re marketing your rental property, a quality listing can play a key role in the success of the rental and in attracting potential renters. A great listing can even influence how much a renter is willing to pay. Whether you’re writing your first listing ever or your 100th listing, here are some tips you can use to maximize potential inquiries.


Use Great Photos

Good photos of your property can be a great way to attract future tenants and help you stand out in a competitive market. In an ideal situation, you should hire a professional photographer to take pictures of your rental. Such professionals understand how lighting, staging, and color combinations can make a normal room look outstanding.


If you’re working with a budget, you can also take good photos yourself. All you need is a digital camera but a smartphone with a modern camera will also do the job. You should also have a tripod to keep the camera steady and avoid blurriness. Investing in this equipment will be a great idea if you have other rental properties you want to list as well.


Always take photos during the day and use natural light whenever possible. Be sure to get a variety of angles and shots, including close-ups and wide-angle shots. Make sure to remove any clutter, add some colorful throw pillows or decorations, and use a few pieces of art to add a touch of personality to the room.


Be Detailed

To write a good rental listing, first, identify the features that make your unit unique and will intrigue potential renters. This includes features such as nearby public transportation, grocery stores, schools, and parks. Also mention any upgrades or renovations that you’ve made to the property, such as new appliances, updated bathrooms, and so on.


It’s important to be as honest as possible and provide accurate information. If the unit is not in the best condition or has certain restrictions or limitations, honesty is the best policy. Potential renters will appreciate the transparency and it will help establish a good relationship between landlord and renter.


Highlight the Strengths

Always make sure to highlight the strengths of the rental. This could include the size of the unit, the quality of the appliances, or any other amenities included in the unit. Make sure to always mention the positives and provide specific details about the features that make the rental unique. When taking photos of each room, make sure to include any interesting features like fireplaces, built-in shelving, or large windows. 


The final step is to provide any additional information about the property that may be important for potential renters. This could include information about pet policies, parking availability, or any other features that could be a deciding factor for a potential tenant. Once these three elements are covered, your description of the rental's unique properties should be complete.


Rental Requirements

A rental listing should clearly state what kind of tenant the landlord is looking for. This should include the renter's credit score and background check requirements, income level, and any other special requirements that the landlord may have. Also, make sure to list any restrictions on pets, smoking, and other activities that may be prohibited in the rental unit. When possible, outline the rental terms such as the monthly rent, security deposit, and any other fees that may be charged.


Call to Action

The purpose of a listing is to get people to come by and see it, or to make inquiries to you. Always end your listing with detailed information on how to contact you, how to tour the unit, and how to apply for it. You can even include an application attachment and email address for where they should forward their information to you.

You want your listing to be a mix of information a tenant will want, but you also want your listing to inspire curiosity. Make it attractive and write about it in an honest but exciting way. This will help future tenants envision themselves living at the rental, and hopefully reach out for a tour.


If you are considering listing your Long Beach rental property and need some help, consider calling us at (562) 888-0247, or feel free to fill out our free rental analysis to see what your rental could yield today.


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By Dustin Edwards 01 May, 2024
Everyone wants to feel safe in their homes. As an investment property owner, it's up to you to decide whether or not to include security measures in your property. Many of the costs associated with the security measures can be included in the rent, meaning not only can you keep your property safe, but you can earn more income in the long run. However, you would still want your tenants to have renters insurance to protect their assets. Today, we’ll discuss the top five security measures you can add to your property and why they're beneficial to you and your tenant. Security Cameras Cameras are probably one of the first security measures people think about when asked about security. Cameras provide more benefits than just surveillance. They provide an extra level of security for the safety of the tenants and their belongings. Additionally, security cameras can be useful when repairs are required. Cameras can aid in supervising repairs and maintenance to ensure you’re receiving the agreed-upon work. During vacancies when the property is empty, security cameras can help keep the property safe from potential intruders. Doorbell cameras are incredibly popular now. They provide the aforementioned safety of a camera that can be accessed remotely, as well as the ability to communicate with visitors. Although one must be careful never to say you're not home, just say you're unavailable to strangers. Security Lights Security lights with motion detectors are another effective tool when adding security measures to your property. These lights brightly if a potential intruder attempts to get near your home. They can provide enough illumination to see the intruder or, at the very least, scare them off. Nowadays, you can find a combination of security cameras and motion-activated security lights, such as the floodlight cam wired plus from Ring . Additionally, because these lights only turn on when motion is detected, they’re more cost-effective than traditional lights with a switch. Illuminate the Property Light generally deters intruders as it's more difficult to hide. Adding lighting to the landscaping can increase the security of the property while creating a relaxing atmosphere. Lights can also be used in other areas of the property to accent features such as trees, benches, or artwork. This can help your property stand out while giving your tenants an additional feeling of safety. Keyless Entry Keyless entry is seen as both a convenience feature and a security feature. They usually use an electronic passcode, biometric data, or grant access through a smartphone app. Physical keys can be lost, stolen, or duplicated. You reduce the risk of unauthorized entry by eliminating the need for a physical key to enter the property. Many keyless entry systems include several features, such as remote locking and monitoring. Although keyless entry is a great new technology for keeping your tenants and properties safe, they’re best used with other security systems. Security Company Nothing beats having an extra pair of eyes on your property for security. This is where security companies like ADT and SimpliSafe come in. While companies may deal with security in varying ways, they aim to protect your investment. While safety is the primary role of a security company, remember that many tenants may be willing to pay more for a premium amenity like a home security company. Keeping your property and tenants safe is incredibly important to the longevity of an investment property. If you’re looking to improve the security of your Long Beach rental property or need help managing your beach city rental property, we invite you to call us today at (562) 888-0247 or fill out our Owner Application online .
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